As more and more businesses and websites find their way online, search engine rankings have become the new Wall Street jungle. High placement on major keywords can be gold to businesses as the traffic they generate can mean millions.
For many websites the power larger websites hold with more resources and more money can be overwhelming. You have a weapon to get to the top of Google rankings for competitive keywords. The answer is videos and especially Youtube.
Youtube was bought my Google and shows up exceptionally high in Google organic rankings. Do a test. I bet you that for just about every major keyword there is a video showing up on the front page. If there isn't one than this is an opportunity I would jump on as if you don't someone else will?
Since, I have know sold you on the power of videos the following are three steps you can do to make high quality videos that will get you to the top of Google natural search rankings.
3 Tips to Making Videos for Search Engines and the Viewer
Interesting
Your video has to be interesting at some level. It won't do you any good to get it ranked if no one wants to watch your video. Figure out a way to make your video entertaining, demonstrate a helpful solution, or be funny. If you create a funny video that makes people want to send it to their friends it won't matter if you are an accounting firm since hundreds of thousands of people could potentially see it.
You only have to be interesting for 2-3 minutes. Any past 3 minutes and you will start to lose your audience's attention. If you have more to say or think you are that funny cut the video up into segments and now you have more videos to post.
Credibility
Take the time to do right. If you are nervous the first time you shoot; start over. Watch your video back for mumbling or parts that are hard to hear. Remember that this video will represent your brand you want to make it of quality.
Quality doesn't mean you have to hire a film crew. You know the difference between representing yourself well and something you are not proud of. Remember getting traffic is only half the battle.
Also, be honest with yourself. If you are little dry find someone who can articulate your points clearly and with energy. Think about the types of people that engage you and use those people as your spokesperson in your video.
Titles How you title your video is the most important. It won't matter how great it is if no one sees it. Your title has two purposes. First, it must be keyword driven. Keywords are what search engines are picking it and those keywords are the terms you want your video to rank for.
Keyword stuffing it won't work. Think about creating a new video for each keyword phrase that you want to rank for.
The second aspect is you have to capture the attention of the person to want to watch your video. Look at newspaper headlines as they are a prime example of how grab your attention.
Authority SEO is an organic seo consultant for your Phoenix Internet Marketing needs.
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